Transforming Sales: Jake Dunlap, CEO of Skaled Consulting, on AI & Genuine Client Connections
In this episode, Shane Mahi hosts Jake Dunlap, CEO of Skaled Consulting, for a deep dive into the evolving world of sales leadership. Together, they discuss how AI is transforming the sales landscape, why thoughtful client connection beats high-volume outreach, and the critical skills sales leaders must cultivate to stay relevant. Jake shares practical strategies and insights gained from years of working with sales leaders and CEOs across various industries.
What You'll Learn:
AI in Sales: How to use AI as a productivity and personalization tool without losing the human touch.Personalization Over Activities: Why meaningful client connections outperform high-volume activities in today’s market.Building an AI-Ready Culture: Steps for creating a sales team that leverages AI effectively while maintaining genuine engagement.Tactical AI Applications: Real-world examples of using AI for research, discovery call prep, and competitive analysis.
Key Takeaways:
Role-Based AI Strategies: Tailoring AI use to specific roles in your sales organization yields better results.Continuous Adaptation: Successful sales leaders must keep pace with technological change and adjust their strategies accordingly.Focus on Relevance: Personalization and relevance in outreach are essential for breaking through the noise.
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