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How Helen Lord Built a Game-Changing Vulnerability Service to Support Consumers in Crisis
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In this thought-provoking episode, Shane Mahi speaks with Helen Lord, CEO of the Vulnerability Registration Service (VRS), about tackling one of today's most pressing issues: consumer vulnerability. Helen shares her journey of founding VRS in 2016 and the mission to create a centralized database to help vulnerable individuals communicate their circumstances to service providers. This episode dives into the challenges of building a business from scratch, handling regulatory pressures, and the transformative role of AI in managing consumer vulnerability.
🌟 What You'll Learn:
✅ The inspiration behind VRS and how it simplifies support for vulnerable individuals.
✅ How VRS collaborates with organizations to enhance compliance with UK regulations like the FCA's Consumer Duty.
✅ The challenges of addressing consumer vulnerability across sectors, from financial services to utilities.
✅ Insights on balancing privacy concerns with the need for data sharing to improve customer outcomes.
✅ How AI can revolutionize vulnerability management by streamlining processes and tailoring solutions.
📌 Key Takeaways:
✔️ Vulnerability isn’t static: it can affect anyone at any time.
✔️ Data sharing, when done responsibly, is critical for supporting vulnerable individuals.
✔️ Collaboration across sectors is essential for creating lasting impact.
✔️ Resilience and persistence are key in driving meaningful change.
📖 Resources and Links:
👉 Vulnerability Registration Service’s LinkedIn
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